The simplest way Eliminate A nasty Google Review.
Virtually all business owners recognize that providing the utmost effective customer service easy for their customers is essential to running a feasible business. However it's extremely difficult to operate a business without occasionally having a dissatisfied customer. It used to be said that for each dissatisfied customer you'd they'd tell 15 other people.
Well the rules have changed. The net now provides dissatisfied voice a range of thousands with an almost endless time limit expressing themselves. All anyone has to complete is give a business a bad review on Google Places, or Yelp, or Facebook or one of the hundreds or even a large number of the directory sites, and this one incident will make your company look bad sending customers running from your own business.
I recently was dealing with a client who had exactly this situation. A rare dissatisfied customer had posted a negative review on his Google Places Page. He knew of the specific situation so he knew it absolutely was real and not really a competitor's dirty trick. What most business owners do not realize is that it is virtually impossible to obtain a review removed until you can prove to Google that some body else really is playing dirty pool. But this review was real and even though the account of events (as told by the customer) wasn't exactly in line with what my client told me.
As a business owner once you get a bad review your initial reaction would be to want to create the record straight. But once we talked I surely could reveal to my client that there is a better way to handle it. You see Google gives the business enterprise owner a rebuttal space right below the review. The way you handle that rebuttal often means the difference between getting more customers and not. It might mean eating a drumstick of crow, but it's worthwhile to make sure the bad review doesn't do the damage the author had in mind.
What we did was to acknowledge that a bad situation did occur. Within our case the complaint was in regards to a late delivery. Even though the customer had actually given the incorrect address over the phone, we didn't say that. What we said was that individuals strive to make sure we get accurate information, but in this instance something had opted wrong. We apologized to the customer for that.
Then we took the important thing step to correcting this situation. We offered a significant discount to the customer if they'd come back and give us another possiblity to prove our capabilities. To my knowledge that customer never took my client through to his offer. But what we accomplished with this sort of rebuttal was to be able to tell other potential clients these things about us. Get your satisfied customers to go in and crowd out the bad review. For Google places just a few long winded reviews will push the bad review underneath the fold (off the page).
Finally another way to deal with them is to produce it right with the customer. Do whatever it takes to encourage them to turn that bad review in to a good one. But see actually that is the thing. You can't go in and revise your reviews. Once they're there...they are there. What you can do would be to go in and give an updated review. Once you have a satisfied customer that is what you want to question them to complete; to provide a revised version of their experience with your company with a new review.
In the event that you are going to take business nowadays you need to watch on your internet reputation. You can't turn a blind eye, because potential customers are searching for you and finding you. It doesn't take much to own them move on to your competition. The way you cope with bad reviews could be killer crucial that you your bottom line.